Feb 13, 2019 · 3 min read
If you’ve ever searched for “dermatologist near me” and come up empty-handed — or with options so unaffordable/unrealistic you’re like, “yeah, right” — we feel you. That’s why Curology exists: to make access to simple skincare convenient, affordable, and totally customizable.
One question we often get is: are Curology providers real people? We get it — it almost seems too good to be true. There are custom skincare and beauty brands out there using algorithms or artificial intelligence to decide what’ll work for each individual, but Curology isn’t one of them.
Technology has revolutionized skincare and beauty in many ways, but here’s one thing we’ll never do: we’ll never prescribe you a custom skincare treatment using an algorithm, AI, or robot in a lab coat. Nope. When you sign up with us, you get matched with a real, live, licensed medical provider for an online consultation. Your personal dermatology provider evaluates your skin via selfies you upload and a questionnaire modeled after what a derm would ask you at an in-person consultation.
Whatever your (sk)individual condition — from hyperpigmentation, acne, and certain types of acne scars, to fine lines and enlarged pores — we’ve got a formula with your name on it, loaded with active ingredients such as niacinamide cream, retinoids, and other ingredients, some of which you can only get with a prescription. Each formula is prescribed by a real person to work for your unique skin. And that’s how your custom superbottle is born!
Skin conditions like acne can be influenced by many different factors, and everyone’s skin is unique — only a real dermatology provider can get that. As usual with new tech, there are plenty of bugs to work out, but meanwhile, your skin needs the right care right now! There are some things our providers can see in your skin that a computer or app simply can’t. For example, face scanners may misread your beard as acne (yes, this really happened!).
We’re not turning up our noses at the exciting, high-tech innovations in skin analysis, but we believe personal care should be personal — as in, from a real person. That’s why Curology combines digitization with a traditional hands-on approach, thanks to our ace team of medical providers. We believe that a human touch is crucial in making the right treatment for each and every person.
What’s so great about custom skincare is that everyone’s skin really is unique, and you may even have a combination of issues that off-the-shelf products can’t effectively resolve. For example, adult acne or hormonal acne can happen even when you might be looking for how to prevent fine lines, get rid of wrinkles, or find a pore minimizer that actually works. That’s the beauty of Curology: your custom formula of ingredients can address all of the above, all in one simple formula. We don’t call it the superbottle for nothin’.
Ready to see if Curology really is for you? Your first Curology set is on us when you sign up for a free trial. See you on the other side!