To kick off the campaign, we asked 7 of our favorite artists to share their creative interpretations of sweet treats. Today we’re featuring Richie Velazquez, aka Dela Deso, an LA-based illustrator and designer who founded the digital art company Deladeso.com. Richie is best known for creating psychedelic slime art, known as “Digital Grime,” which became popular during his 31 Days of Grime series in October 2015.
I feel like it took me ten years of hard work just to get to the starting line, so this is still the beginning of my story. I haven’t yet discovered the discipline required to be a full-on artist and I’m also discovering the power and impact an influencer can have in this world.
All my grime is based on my childhood influences (I’m a product of the 90’s) and everything else just happened by dumb luck, really. I knew how to utilize free tools like Tumblr, and noticed people were reposting my images. Some of them were getting to the very source of my influences, which was cool. Early on, I realized the power of hashtags to market my pseudo-self, deladeso.
To me, grime is grime—it’s whatever the audience perceives it as. I now see the power of influence and want to help guide people in a more productive route, away from living the American Meme.
To me, pineapples look grimy, but taste sooo good. I wanted to illustrate the sensation I get when I take a bite.
I realized we are who we are. It’s the way we express ourselves that makes us. I have created my own universe and surround myself with like-minded creatives, and just let the same-lame filter itself out. I harness the negativity and use that energy towards creativity.
With social media it’s becoming harder because the media is showing you how to live and who to be. Don’t let it destroy who you could be. Realize that social media is a tool and you must never let these tools use you.
Richie’s Instagram: @deladeso
Richie’s Website: www.deladeso.com
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