Oct 16, 2018 · 5 min read
What’s a launch without a party? To celebrate our new cleanser and moisturizer, team Curology set up a special #treatyoskin event in sunny Los Angeles with a little help from our friends — and plenty of special guests.
@amy_lee taking our new moisturizer for a spin.
Curology CEO/co-founder David Lortscher.
@maryanadvorska looking sweet after hitting up the Bon Puf cotton candy cart.
@namastejenay with our clear tote and Curology set, getting one of our signature cocktails at the bar 🍸
@swoozie getting cozy with team Curology.
@victoriamynguyen smoothing on some of our new moisturizer.
Catering: vegan matcha-glazed donuts by Donut Friend, cakes and cake pops by Sugar Crush Sweets. On the savory side, Bites & Bashes brought the fruit skewers, bacon-wrapped dates, and dried figs with vegan ricotta.
Between our in-house creative team and a host of specialty vendors, we decked out the space at Festoon with exclusive installations. Curology art director Ed Ng and designer Emily Yates teamed up to create all of the environmental graphics, with Ed spearheading the photo wall.
“We wanted the atmosphere to feel sweet and fun, but simple,” Emily says. “We always want to acknowledge that skincare is oftentimes a sensitive subject, but we also think that skincare can and should be really fun, not to mention a personal experience. We wanted to create designs that spoke to that.”
“We set this up so people could take fun boomerangs! We wanted to spark interaction with the space and among the attendees themselves, because we believe in sparking community and connection any way we can,” Emily says.
@lolipopilato sitting pretty with her cotton candy and custom cocktail.
“Our translucent totes were a big hit, and the transparency was an intentional part of the design. We love all things clear, because it reminds us of our #1 goal which is to help more people achieve clear skin. Honesty and transparency about the skincare we offer is super important to us, and we wanted to communicate that — and at the same time, to show off the awesome new skincare box sets that Ed designed!”
Installation by @brickandbridge
Richard and Erin at Brick & Bridge made this super-cool installation that proved to be picture-perfect, especially for selfies.✌
Balloon installation by @wildchildparty
Wild Child Party created this eye-popping balloon installation in Curology’s favorite color. 💜 Funny story: when we showed up to the venue for the setup, the pink balloon installation had been left from a previous event. It looked so good with our own, we decided to keep it up!
Florals by @nuleafdesign
Floral designer Nu Leaf Design provided gorgeous bouquets that really livened up the space.
@macnc40 & @timaloveslemons raise a toast to glowy skin.
Last but certainly not least, we served up a delectable selection of sweet and savory treats. The mixologists at Paradise Bar Events (@paradisebarevents) served up two special cocktails: the Cotton Candy Spritz, made with Winc wine; and Unicorn Afternoon, made with Plymouth gin.
Our friends and guests snacked on vegan matcha-glazed donuts by Donut Friend, plus cakes and cake pops by Sugar Crush Sweets. On the savory side, Bites & Bashes brought the fruit skewers, bacon-wrapped dates, and dried figs with vegan ricotta.
Cotton candy cart by @bonpuf
We paired with Bon Puf to provide the cotton candy cart, complete with exclusive customized touches. “We really wanted to hone in here on the campaign’s treat theme,” Curology’s Emily says. “Bon Puf created little custom Curology sugar tags for us — we’re pretty big into customization, so that was cool!”
The Curology set that started it all.
At the end of the day, two of our biggest values are customization and personalization. We want always want our community to have a personal experience, whether it’s being able to message your dermatology provider or being able to connect with Curology employees at a product launch event. And the custom treats, designs, and just-for-fun features are all representative of our belief in skincare designed for your unique skin.
Special shoutout to event Planner Allie Adishian (@eventsbydish) for helping us pull all these amazing treats and designers together under one roof!
Even if you couldn’t join us in LA, you can still get in on the #treatyoskin celebration this month with exclusive giveaways and more surprises! Follow @curology on Instagram and stay tuned to the blog for more details.
All photography by Vanessa Tierney (@vanessatierneyphoto).